Arla Foods Castello Cream Cheese Rebranding

While working with Arla Foods, I played a key role in developing new flavour concepts and revitalizing the Castello Cream Cheese brand. My work focused on understanding consumer taste preferences, analyzing market trends, and collaborating closely with product development teams to explore innovative flavour profiles that could expand the brand’s appeal. I contributed to shaping the brand refresh by refining positioning, supporting packaging direction, and ensuring each new flavour aligned with Castello’s premium identity. The result was a more modern, distinctive product lineup designed to attract new customers while strengthening loyalty among existing fans.